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Timeline 4 Weeks
Area of interest UX Research
The Client Tech Leap
Tools used
Goal & target users
Goal
To empower users by providing an all-in-one AI-driven negotiation and customer management tool that enhances efficiency, improves negotiation outcomes, and centralizes customer communication and information.
Target Users
Small Businesses, Freelancers and Startups
Problem Statement
Small businesses, freelancers, and startups often struggle with managing customer negotiations and interactions due to the lack of integrated tools that provide comprehensive insights and strategies. This leads to inefficient customer management, missed opportunities, and suboptimal negotiation outcomes.
The Solution
Develop an AI-powered negotiation tool that offers:
AI-driven mock deals and negotiation strategies to guide users in offering optimal services.
Centralized customer management to store and access all information in one place.
Integrated communication features, including calling and messaging, within the tool.
Seamless user experience that enhances efficiency.
The Journey
Our journey started with brainstorming to identify the user problem until reaching out to the MVP, testing it , and improve it according to the user feedback during our usability testing.
Market potential
Globally, SMEs contribute up to 40% of GDP in emerging economies and around 50% in developed economies.
Small businesses generate around $2.3 trillion in annual revenue and contribute approximately 43.5% to the Gross Domestic Product (GDP) of the United States
80% of companies around the globe do not have formal negotiation processes
The global Total Addressable Market (TAM) for AI negotiation tools is approximately USD 5-10 billion
Potential for Serviceable Available Market (SAM) is USD 3-6 billion
In that, the opportunity for Serviceable Obtainable Market (SOM) is USD 0.3-1.2 billion
My Approach
My approach as a UX Researcher was:
Agile Environment: Worked within an Agile framework, ensuring iterative and incremental development to quickly adapt to user feedback and evolving requirements.
User Interviews: Conducted comprehensive 4 user interviews to gather in-depth insights into user needs, behaviors, and pain points.
Usability Testing: Performed 6 usability testings to evaluate the platform’s ease of use, identify areas for improvement, and ensure a seamless user experience.
Collaboration: Collaborated closely with cross-functional teams, including designer, developers, and product manager, to integrate user feedback into the design and development process.
Continuous Improvement: Engaged in continuous feedback loops to refine and enhance the platform, ensuring it meets user expectations and delivers optimal value.
What I have learned
Working on the AI-assisted SaaS MVP platform highlighted the transformative potential of AI in streamlining business negotiations.
I learned the value of integrating AI for real-time insights, automating repetitive tasks, and consolidating tools into a unified interface to enhance efficiency and decision-making.
The importance of continuous feedback, iterative improvements in an Agile environment, and cross-functional collaboration became evident, ensuring the platform's alignment with user expectations and market demands.